Participating in this year’s Sarajevo Unlimited forum, experts from Bosnia and Herzegovina asked key questions about the application of artificial intelligence (AI) and digital transformation in the country. The forum was an exceptional opportunity to connect with leading experts, innovators and entrepreneurs, providing inspiration for shaping a brighter future for Bosnia and Herzegovina.
On the panel “AI R-EVOLUTION: THE ERA OF BUSINESS INTELLIGENCE,” Dr. Lejla Gurbeta Pokvić gave her overview of the application of artificial intelligence in the country. She focused on current opportunities and challenges and highlighted the importance of developing capabilities in the field of AI.
Emina Mrđanović, senior associate, presented the Center for Digital Transformation (CDT) of the Verlab Institute at the panel “BUYING SMART: BUILDING A DIGITAL MARKETPLACE.” CDT Verlab Institute stands out as a key initiative for encouraging innovation in small and medium enterprises in Bosnia and Herzegovina. Emina emphasized the vision of the Center as a catalyst for encouraging innovation, improving digital markets and supporting the integration of technology into business activities.
One of the key questions being asked is how Bosnia and Herzegovina can use the potential of artificial intelligence and overcome challenges. Despite the presence of experts and talented people, the country faces challenges in digitization, transformation and information technologies. The paradigm of society needs to change, seeing itself as a country of potential, not cheap labor.
To achieve this change, it is crucial to invest in information technology, automated manufacturing and artificial intelligence. Bosnia and Herzegovina should recognize these technologies as prerequisites for achieving productivity in the global market, instead of competing with low wages. Only through a determined commitment to these areas can a dynamic and sustainable digital transformation be achieved, laying the foundations for a brighter future for the country.
